As I wrote in my last post, taking photos of your members is an important (and fun!) part of building your gym’s community. But lugging around a camera all the time can be tedious and heavy. Luckily, thanks to the wonderful world of technology, you have everything you need to take exciting photos right on your phone.
The leading app for photo taking and sharing is Instagram. This free app allows you to take photos, put a filter on them, and share them with the world as well as with your Facebook and Twitter friends and followers. Instagram is taking the world of social media by storm. With over 100 million active users and 40 million photos posted every day, it’s clear that if you want to share and take photos, Instagram is where it’s at.
5 Reasons Why Your Gym Should be on Instagram:
- A picture is worth a thousand words, and functional fitness is no different. A first muscle up, a PR on a clean, or maybe catching a member mid-air during a high box jump; these moments are best remembered through photography.
- Lots of your members are probably on Instagram already! You can tag them in the photos that you take of them. Once again, it’s another simple way to engage your members and make them feel more connected to your gym.
- It’s easy. Snapping a photo and throwing on a filter takes all of 2 minutes. Plus, you can cross-post to your gym’s Facebook & Twitter. Three updates for the work of one!
- It’s free. Scheduling a professional photographer every once and awhile to take action shots is nice, but it can get pricey. Instagram is 100% free.
- It’s a great way to market your gym. Add your Instagram feed to your gym’s website so that prospective members can see what your gym is like from day-to-day.
To get the most visibility for your photos on Instagram, make sure to tag them. Popular tags on Instagram include: #weightlifting, #instafitness, and #bestofig. Tags will allow those who aren’t following you to find and see your pictures.
Instagram is great but there are a few apps that can enhance your photos even more and let you add text, lighting effects, and multiple frames. Here are a few of my favorites:
- Afterlight (iTunes only)
- Frametastic (iTunes only)
- Labelbox (iTunes/Android)
- Real Bokeh (iTunes/Android)
- Over (iTunes only)
Is your gym on Instagram? Do you have a favorite photo-editing app? Let us know in the comments!